When do you require a legal counsel for E-commerce?
Online sales are heavily regulated today. Consumer law, GDPR, the Digital Services Act, distance selling, cross-border VAT, and marketing rules all apply simultaneously and often complement one another. An error in your terms and conditions, cookies, or complaint procedure can result in an inspection by the Czech Trade Inspection Authority (ČOI), the Office for Personal Data Protection (ÚOOÚ), or a wave of customer complaints. Implementing high-quality legal and procedural documentation increases customer trust, protects your margins, and creates space for the smooth scaling of your business.
When do you require a legal counsel for E-commerce?
Online sales are heavily regulated today. Consumer law, GDPR, the Digital Services Act, distance selling, cross-border VAT, and marketing rules all apply simultaneously and often complement one another. An error in your terms and conditions, cookies, or complaint procedure can result in an inspection by the Czech Trade Inspection Authority (ČOI), the Office for Personal Data Protection (ÚOOÚ), or a wave of customer complaints. Implementing high-quality legal and procedural documentation increases customer trust, protects your margins, and creates space for the smooth scaling of your business.
When do you require a legal counsel for E-commerce?
Online sales are heavily regulated today. Consumer law, GDPR, the Digital Services Act, distance selling, cross-border VAT, and marketing rules all apply simultaneously and often complement one another. An error in your terms and conditions, cookies, or complaint procedure can result in an inspection by the Czech Trade Inspection Authority (ČOI), the Office for Personal Data Protection (ÚOOÚ), or a wave of customer complaints. Implementing high-quality legal and procedural documentation increases customer trust, protects your margins, and creates space for the smooth scaling of your business.
When do you need
an attorney for
E-commerce?
Online sales are heavily regulated today. Consumer law, GDPR, the Digital Services Act, distance selling, cross-border VAT, and marketing rules all apply simultaneously and often complement one another. A mistake in the terms and conditions, cookies, or the complaints process can result in an inspection by the Czech Trade Inspection Authority (ČOI), the Office for Personal Data Protection (ÚOOÚ), or a wave of customer complaints.
High-quality legal documentation increases customer trust, protects margins, and provides room for the peaceful scaling of your business.
Typical situations that we handle
Establishment and Configuration of an E-shop
Establishment and Configuration of an E-shop
Terms and Conditions, Complaints Procedure, Privacy Policy, Cookie Banner
Marketplace and platform
Marketplace and platform
Relations with Sellers, DSA, Obligations of Intermediaries
Cross-border sales
Cross-border sales
Choice of law, VAT (OSS/IOSS), localization of terms and conditions in the customer's country
Disputes with Customers and the Czech Trade Inspection Authority (CTIA)
Disputes with Customers and the Czech Trade Inspection Authority (CTIA)
Claims, complaints, and administrative proceedings
Online Marketing and Competitions
Online Marketing and Competitions
Affiliate marketing, influencer collaborations, consumer contests, and reviews
Payments and cancellation
Payments and cancellation
exceptions to the 14-day period, services upon request, digital content
Who our services
are for
E-shops (B2C and B2B)
From startups to established brands
E-shops (B2C and B2B)
From startups to established brands
Marketplaces and Online Platforms
Vendor and User Relationship Management, DSA Compliance
Marketplaces and Online Platforms
Vendor and User Relationship Management, DSA Compliance
Brands with Cross-Border Expansion
Localization and orchestration of multiple jurisdictions
Brands with Cross-Border Expansion
Localization and orchestration of multiple jurisdictions
SaaS and Digital Content
Subscriptions, licenses, automatic renewal
SaaS and Digital Content
Subscriptions, licenses, automatic renewal
Agencies and Media Houses
Affiliate and influencer programs, competitions
Agencies and Media Houses
Affiliate and influencer programs, competitions
Entities involved in disputes with the Czech Trade Inspection Authority (ČOI) or the Office for Personal Data Protection (ÚOOÚ)
Administrative and Judicial Defense
Entities involved in disputes with the Czech Trade Inspection Authority (ČOI) or the Office for Personal Data Protection (ÚOOÚ)
Administrative and Judicial Defense
What we will do for you
We represent e-commerce businesses in disputes with customers as well as in administrative proceedings before the Czech Trade Inspection Authority (ČOI) and the Office for Personal Data Protection (ÚOOÚ). We assist with defense strategies, corrective measures, and the negotiation of binding commitments.
We represent e-commerce businesses in disputes with customers as well as in administrative proceedings before the Czech Trade Inspection Authority (ČOI) and the Office for Personal Data Protection (ÚOOÚ). We assist with defense strategies, corrective measures, and the negotiation of binding commitments.
How our cooperation works
1
Initial Consultation
We will map the business model, technical architecture, and jurisdictions.
2
Legal Due Diligence
We identify gaps and priorities in contractual and procedural documentation.
3
Documentation and processes
We will prepare a comprehensive package, including implementation guidelines.
4
Implementation and Training
support during implementation, as well as the training of the customer care and marketing teams.
5
Ongoing Support
Responses to new products, regulations, and incidents.
How our cooperation works
1
Initial Consultation
We will map the business model, technical architecture, and jurisdictions.
3
Documentation and processes
We will prepare a comprehensive package, including implementation guidelines.
5
Ongoing Support
Responses to new products, regulations, and incidents.
2
Legal Due Diligence
We identify gaps and priorities in contractual and procedural documentation.
4
Implementation and Training
Support during implementation, along with training for the customer care and marketing teams.
Examples of Our Work
Jana Rihova, LL.M.
Attorney at Law
She focuses on the banking sector, fintech, and corporate governance. She specializes in licensing proceedings before the Czech National Bank and the implementation of European regulations into the structures of Czech companies. Prior to joining the firm, she served in the leadership of the legal department at Twisto payments.
Jana Rihova, LL.M.
Attorney at Law
She focuses on the banking sector, fintech, and corporate governance. She specializes in licensing proceedings before the Czech National Bank and the implementation of European regulations into the structures of Czech companies. Prior to joining the firm, she served in the leadership of the legal department at Twisto payments.
Michal Vlasanek
IT Specialist
Strengthens the team's technical expertise, particularly in the areas of security and digital product architecture.
Michal Vlasanek
IT Specialist
Strengthens the team's technical expertise, particularly in the areas of security and digital product architecture.
Blog
When does the right to an effective investigation arise
For the victim, an effective investigation is often the only way to restore trust in justice and to feel that the state takes the violation of their rights seriously.
Read more
Legal limits of corporal punishment in child rearing
Is a physical smack as a disciplinary measure still legal in the Czech Republic? Until recently, Czech law did not provide an entirely unequivocal answer to these questions.
Read more
When is a managing director liable for the company's debts?
Our law firm would like to draw attention to the judgment of the High Court in Olomouc, case number 8 Cmo 55/2025, dated August 20, 2025.
Read more
Criminal Liability of Accountants
The provision of accounting services is an activity associated with liabilities that may also extend into the realm of criminal law.
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The Constitutional Court upheld the Reimbursement Decree
On 15 October 2025, the Plenum of the Constitutional Court decided to uphold Reimbursement Decree No. 314/2024 Coll. of the Ministry of Health.
Read more
What information an issuer is required to disclose to the market
Pursuant to Article 17 of Regulation (EU) No 596/2014 (MAR), an issuer of financial instruments must inform the public of inside information as soon as possible.
Read more
Blog
When does the right to an effective investigation arise
For the victim, an effective investigation is often the only way to restore trust in justice and to feel that the state takes the violation of their rights seriously.
Read more
Legal limits of corporal punishment in child rearing
Is a physical smack as a disciplinary measure still legal in the Czech Republic? Until recently, Czech law did not provide an entirely unequivocal answer to these questions.
Read more
When is a managing director liable for the company's debts?
Our law firm would like to draw attention to the judgment of the High Court in Olomouc, case number 8 Cmo 55/2025, dated August 20, 2025.
Read more
Criminal Liability of Accountants
The provision of accounting services is an activity associated with liabilities that may also extend into the realm of criminal law.
Read more
The Constitutional Court upheld the Reimbursement Decree
On 15 October 2025, the Plenum of the Constitutional Court decided to uphold Reimbursement Decree No. 314/2024 Coll. of the Ministry of Health.
Read more
What information an issuer is required to disclose to the market
Pursuant to Article 17 of Regulation (EU) No 596/2014 (MAR), an issuer of financial instruments must inform the public of inside information as soon as possible.
Read more
Blog
When does the right to an effective investigation arise
For the victim, an effective investigation is often the only way to restore trust in justice and to feel that the state takes the violation of their rights seriously.
Read more
Legal limits of corporal punishment in child rearing
Is a physical smack as a disciplinary measure still legal in the Czech Republic? Until recently, Czech law did not provide an entirely unequivocal answer to these questions.
Read more
When is a managing director liable for the company's debts?
Our law firm would like to draw attention to the judgment of the High Court in Olomouc, case number 8 Cmo 55/2025, dated August 20, 2025.
Read more
Criminal Liability of Accountants
The provision of accounting services is an activity associated with liabilities that may also extend into the realm of criminal law.
Read more
The Constitutional Court upheld the Reimbursement Decree
On 15 October 2025, the Plenum of the Constitutional Court decided to uphold Reimbursement Decree No. 314/2024 Coll. of the Ministry of Health.
Read more
What information an issuer is required to disclose to the market
Pursuant to Article 17 of Regulation (EU) No 596/2014 (MAR), an issuer of financial instruments must inform the public of inside information as soon as possible.
Read more
Frequently Asked Questions
Do you have a question for which you have not found an answer?
Inquiries and Consultations
We are located in Prague, Vinohrady, just a few steps from the Náměstí Míru metro station. For routine matters, please send us an e-mail, complete our contact form, or call us to arrange an appointment. In the event of an urgent criminal matter, please contact our emergency hotline, available 24 hours a day.
Prague Branch
Martiník law firm, s.r.o.
Uruguayská 380/17
120 00 Prague 2 - Vinohrady
Inquiries and Consultations
We are located in Prague, Vinohrady, just a few steps from the Náměstí Míru metro station. For routine matters, please send us an e-mail, complete our contact form, or call us to arrange an appointment. In the event of an urgent criminal matter, please contact our emergency hotline, available 24 hours a day.
Prague Branch
Martiník law firm, s.r.o.
Uruguayská 380/17
120 00 Prague 2 - Vinohrady
Inquiries and Consultations
We are located in Prague, Vinohrady, just a few steps from the Náměstí Míru metro station. For routine matters, please send us an e-mail, complete our contact form, or call us to arrange an appointment. In the event of an urgent criminal matter, please contact our emergency hotline, available 24 hours a day.
Prague Branch
Martiník law firm, s.r.o.
Uruguayská 380/17
120 00 Prague 2 - Vinohrady
Inquiries and Consultations
We are located in Prague, Vinohrady, just a few steps from the Náměstí Míru metro station. For routine matters, please send us an e-mail, complete our contact form, or call us to arrange an appointment. In the event of an urgent criminal matter, please contact our emergency hotline, available 24 hours a day.
Prague Branch
Martiník law firm, s.r.o.
Uruguayská 380/17
120 00 Prague 2 - Vinohrady
©2026 All rights reserved.
Prague Branch
Martiník Law Firm, LLC
Uruguayská 380/17
120 00 Prague 2 - Vinohrady
Manage my cookie preferences
©2026 All rights reserved.
Prague Branch
Martiník Law Firm, LLC
Uruguayská 380/17
120 00 Prague 2 - Vinohrady
Manage my cookie preferences
Prague Branch
Martiník Law Firm, LLC
Uruguayská 380/17
120 00 Prague 2 - Vinohrady
Manage my cookie preferences
Privacy Policy
©2026 All rights reserved.
©2026 All rights reserved.
Prague Branch
Martiník Law Firm, LLC
Uruguayská 380/17
120 00 Prague 2 - Vinohrady
Manage my cookie preferences